OptiSol: High-Performance E-Commerce Store

The challenge

OptiSol’s existing store ran on a generic WooCommerce theme that had not been updated since launch. Pages loaded slowly, and the checkout process required too many steps for customers shopping on mobile.

The business also wanted to introduce a subscription product line, but the existing setup did not offer a straightforward way to manage recurring purchases. OptiSol needed a storefront that could improve the buying experience and support its next stage of growth.

What we built

We rebuilt the storefront using a custom WordPress theme with Elementor and WooCommerce. The checkout flow was redesigned around fewer steps and clearer trust signals at the point of payment, making the journey easier to follow on mobile.

Stripe integration supported both one-time purchases and subscription billing, giving OptiSol a practical way to launch its subscription products. Inventory management was automated to reduce manual administration behind the store.

Performance improvements included image optimisation, caching and a leaner theme. Together, these changes brought page load time down to 2.8 seconds and helped reduce friction throughout the shopping experience.

Key features

• Custom storefront: A WordPress and Elementor build tailored to OptiSol’s products and customer journey.
• Streamlined checkout: Fewer checkout steps and clearer payment information improve the mobile buying experience.
• Subscription billing: Stripe supports recurring payments alongside one-time purchases.
• Automated inventory management: Connected inventory workflows reduce the need for manual store administration.
• Performance optimisation: Optimised images, caching and a leaner theme help pages load faster.

The outcome

Cart abandonment fell by 45%, while page load time reached 2.8 seconds. The rebuilt store supports $200K in monthly revenue and provides a more straightforward shopping experience for mobile customers.

With subscription billing and automated inventory management in place, OptiSol also gained the functionality needed to expand its product offering.